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spanish |
Transportation systems define the quality of life for millions of city-dwellers worldwide. Unfortunately, the negative impacts of urban transport, including hazardous levels of air pollution, congestion, noise, sprawl, and threats to public safety, restrict the potential for greater economic growth and happiness. The rise of mega cities, with populations over ten million, has only amplified these problems. Growth rates of private vehicle ownership in the developing world continue to soar, despite the fact that automobiles are major consumers of non-renewable energy and major contributors to carbon emissions. These trends underscore the need to find timely and environmentally sustainable solutions to urban transport dilemmas. By means of developing a toolkit for cities, which contains campaign materials, implementation of (simple and cheap) traffic measures, and the development and implementation of traffic education materials, this project MOVILIZATION aims to improve cycling conditions and therefore the cycling climate in the participating cities. MOVILIZATION is mostly useful for cities where cycling is already a common issue. However, cities, which are in the phase of developing cycling can, also benefit from the project results. Activities of MOVILIZATION are the preparation, development and the launching of educational, promotional and traffic campaigns combined with the implementation of relatively simple and cost effective traffic measurements. |